MADISON PUBLIC SCHOOLS
Madison High School
Marketing is present in all we do and influences all aspects of our daily life. From the cereal we eat, to the clothes we wear to the cars we drive, marketing has a profound impact on the world we live in. Global Marketing will introduce students to all aspects of marketing including; product, promotion, advertising, distribution and sales and the role these aspects play in the global economy. Students will be exposed to career opportunities in marketing and this course will be particularly valuable to students considering majoring in business, marketing, advertising or public relations in college.
This course will provide students with an understanding of the importance of marketing in our free economic system and its effects in the global society. Students will learn various marketing principles and practices including; market segmentation, pricing, merchandising and advertising, and how these principles affect consumer behavior and decision making.
Evaluations may include:
Case Study Analysis
Tests & Quizzes
Debate: In-Class Discussions
Text: Glencoe: Marketing Essentials